Review criteria for all sponsorship
To protect the sponsor
- Limited number of campaigns being promoted in one area or to one specific group of people.
- Not being at the loss of integrity of any organisation
- Not simply plugging a product (particularly if it’s aimed at children)
- Avoid unhealthy messages directed at children and young people
- Relevance to location
To protect the campaign, network or group
- Commercial sponsorship should not undermine health promotion
- Commercial sponsorship used for additions and enhancements – not the core service?
- Caution with services to children
- Caution with sponsorship from alcohol companies
- Tobacco sponsorship excluded
- Only accept sponsorship if sponsor can show they are good corporate citizens
- There is only one sponsor space available in any given period on a specific campaign, group or network
Also assessed against this criteria
Sponsorship is reviewed when companies…
- are believed to have exploitative employment practices
- produce or promote tobacco
- have political connections
- produce or promote food with a high fat content
- are believed to be environmentally unfriendly
- produce or promote high sugar drinks or other unhealthy
- produce or promote alcohol
Advertising on addmysupport.com
Addmysupport.com and Add My Support Ltd do not endorse any of the products or services that are advertised on the web site. Moreover, we do not select every advertiser or advertisement that appears on the web site-many of the advertisements are served by third party advertising companies, which are often tailored to the browsers interests and online history.
Network and group supports
Organisations who are not suitable for sponsorship may be still suitable as Business Supporters
How are business Supports different to sponsorship?
- Some business supports are charitable donations and qualify for tax relief.
- There can be more than one Business Support on a campaign, group or network
- Sponsor receives additional exposure not available with business supports
- Sponsor offers can be sent direct to members and supporters
- Business supports are fixed price and work on a single unit basis.
